Native Ads CPC vs CPM. What’s more profitable?

Native ad networks are still “unlimited” traffic sources, yet there is a catch. If you use native traffic to sell luxury goods your CTR is likely to be closer to zero than you’d like. But if you use it to sell wow effect goods, health-related products and so on you are likely to be successful.

MediaVenus allows you to buy bot CPC and CPM traffic. Read this post to learn what the difference is.

Difference between CPC and CPM

Let’s find out what the basic difference between the two models is. CPC is an advertising model where an advertiser pays for every click on his ad, and CPM mode is the one where he pays for the number of impressions (miles — 1000 impressions). Each model has its own advantages and the choice depends on the campaign budget, targeting and many other factors.

Advantages of СРС

The advantages are quite clear: an advertiser can easily plan the exact budget and to pay only for the real clicks. Even if the ads are not so brilliant at least you won’t have to overspend on the campaign.

Advantages of СРМ

You buy 1000 impressions for a fixed price, regardless of your CTR. In case your ads are absolutely fantastic you will get a high-quality traffic really cheap.

Combining models

Each advertiser sooner or later thinks of scaling up his campaigns. The best way to do it in native ad networks is to combine two models. This will help you to get way more traffic, just make sure you have enough ads.

If you pick a network that has this option available it can become your gold mine. In MediaVenus there are different pools of CPC and CPM websites, so by combining the models and advertiser gets lots of unique traffic.

How to do it?

Testing Is the key to success for every media buyer and advertiser. First and foremost you have to start with examining people’s reaction to our ads. Even small details can influence your CTR, even some comas in the header can raise it a bit if you put them where they belong.

For example, you create a campaign for Romania with CPC of 4 cents and CPM of 12 cents. If your ad has CTR of 1%, then for CPM model the cost of the click will be 1.2cents, which is way cheaper than your starting CPC. So what’s the idea?

If you create ads that really rock, using this simple trick can help you raise your ROI significantly. You will actually get more and pay less.

Shall we start?

So the ads are ready, the budget is set, all the tests are conducted — you are ready to start. Just don’t forget to ping our support team and to ask about most recent trends in the GEO and niche you work with. We will do our best to assist you.

Are you ready for good traffic?